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About the FIAT 500

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Making its first official debut at the 2011 Chicago Auto Show, FIAT North America showcased a display of radiating colors with six new FIAT 500 (Cinquecento) models. With beautiful Italian styling, timeless functionality, efficient design and innovative technology - the same attributes that made the original version a timeless icon - the new FIAT 500 is relevant for the entirely new generation of drivers across Alberta.

"With its timeless Italian style, a high level of personalization options, an efficient powertrain that blends engaging driving performance and fuel efficiency, the new 2012 FIAT 500 matches our customers' individuality needs and delivers on their desire to be ecologically responsible at the same time." said Laura Soave, Head of FIAT Brand North America.

FIAT's successful small-car formula worked then and still works now

Like the original Cinquecento, the new 2012 FIAT 500 showcases the FIAT brand's ingenuity to build world-class small cars that ignite a spirit of the times through simple design, beautiful craftsmanship and timeless value. As a result, the FIAT 500 has continued to surprise and delight customers worldwide for more than 50 years.

 

This modern-generation FIAT 500 in Grande Prairie offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger A-segment size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new FIAT 500 offers a driving and ownership experience unlike anything available today.

 

FIAT 500 embodies a new vision of technology's role in the achievement of sustainable mobility

FIAT's new world-class 1.4-liter engine with state-of-the-art MultiAir technology powers the 2012 FIAT 500 and reduces emissions while improving fuel economy and power.

Delivering spirited driving and well-suited for the FIAT 500's lightweight design and city-friendly size, FIAT's efficient and responsive 1.4-liter MultiAir in-line four-cylinder engine provides 101 horsepower (75 kW) at 6,500 rpm and 98 lb.-ft. (133 N?m) of torque at 4,000 rpm. When paired with the five-speed manual transmission, the FIAT 500 delivers up to 38 highway mpg and a best-in-class 30 mpg city.

Helping the new FIAT 500 achieve 10 percent greater fuel efficiency and power while decreasing CO2 emissions up to 10 percent compared to engines without the system is the world's first Fully Variable Valve Actuation (FVVA) system on a production engine. Also known as MultiAir, this innovative intake valve system replaces a traditional overhead cam with four hydraulic solenoids for instantaneous air-fuel adjustment at any time in the engine cycle for maximum efficiency and power.

The FIAT 500's eco:Drive Application helps to improve driving efficiency

The new 2012 FIAT 500's state-of-the-art eco:Drive Application demonstrates that an automaker's environmental responsibility should not stop when the car leaves the production line but rather extend into the actual way customers drive their cars.

FIAT's eco:Drive Application collects all necessary data relating to vehicle efficiency and, through the BLUE&ME™ USB port, transmits it on to any USB memory stick. Once the driver plugs the memory stick into his or her personal computer, the system presents the driver with the FIAT 500's detailed environmental performance, including the CO2 emission level for each trip. In addition, FIAT's eco:Drive Application analyzes the driver's style and provides recommendations on how to modify his or her driving style to help reduce fuel consumption and CO2 emissions.

Originated in Europe, FIAT's eco:Drive Application has encouraged drivers to set challenges - CO2 reduction targets for specific journeys or over a set period of time. And as part of a global "eco:Ville" community, the system encourages all drivers to come together and pool their fuel and emissions savings to illustrate how many drivers' individual contributions help the greater good.

Unique style and personalization options

 

With 14 paint colors available in metallic, non-metallic and premium tri-coat pearl finishes, every new 2012 FIAT 500 will be distinct. In addition, the interior is available in two interior environments (Black or Ivory) with 14 unique seat color and material combinations for an individualized look. Come in to  your FIAT dealership in Grande Prairie, to see all the possibilities for your new FIAT car.

 

A full line of authentic FIAT 500 accessories by Mopar® will offer customers even more personalization possibilities at their local FIAT dealership, including unique striping packages, exterior and interior styling accessories and authentic FIAT-styled merchandise.